Blog
Framework-first guides, honest comparisons, and pricing clarity for builders.
Burn Multiple: How to Calculate and What Good Looks Like
Master the burn multiple formula, understand benchmarks by stage, and learn proven strategies to improve capital efficiency in your SaaS business.
CAC Payback Period: Calculator, Formula, and Benchmarks for SaaS Companies
Learn how to calculate CAC payback period, compare against industry benchmarks, and improve this critical SaaS metric that determines your cash flow efficiency.
The Complete Guide to Customer Acquisition Cost (CAC)
Master CAC calculation, benchmarks, and optimization strategies. Learn how to calculate customer acquisition cost correctly and improve your LTV:CAC ratio.
Customer Health Scoring: Framework and Implementation Guide
Build a predictive customer health scoring system that identifies at-risk accounts before they churn and uncovers hidden expansion opportunities.
Expansion Revenue Strategies: Upsell, Cross-sell, and Price Increases
Master the three expansion revenue strategies that drive 120%+ NRR: upsells, cross-sells, and strategic price increases for sustainable SaaS growth.
FTC Click-to-Cancel Rule: Complete Compliance Guide
Navigate FTC click-to-cancel compliance requirements with this comprehensive guide. Learn what the rule requires, what's prohibited, and how to build a compliant cancellation flow.
Gross Revenue Retention vs Net Revenue Retention: When Each Matters
Learn the critical differences between GRR and NRR, when to prioritize each metric, and how to use both together to diagnose SaaS business health.
LTV:CAC Ratio Optimization: A Practical Guide to SaaS Unit Economics
Master the LTV to CAC ratio with this complete guide covering calculation methods, industry benchmarks, and proven tactics to improve your SaaS unit economics.
Net Revenue Retention: The Ultimate Guide (NRR)
Master NRR calculation and optimization strategies. Learn how to calculate net revenue retention, benchmark against top SaaS companies, and build a 120%+ expansion engine.
Rule of 40 vs Rule of 50: Which SaaS Metric Matters in 2026?
Compare the Rule of 40 and Rule of 50 to understand which efficiency metric your SaaS should target based on stage, business model, and market conditions.
SaaS Quick Ratio: Formula, Calculator, and Benchmarks
Learn how to calculate the SaaS Quick Ratio, understand what good looks like by stage, and discover how VCs use this growth efficiency metric.
What is Magic Number? The SaaS Sales Efficiency Metric Explained
Learn how to calculate the Magic Number metric, interpret benchmarks by stage, and improve sales efficiency to scale your SaaS business profitably.